411 on Marketing

Resources and tips just for you

Local Talent

Strategy & Planning

September 9, 2010 · Leave a Comment 

Scott CooperMarketing Engine Group – Scott Cooper, Principal: A firm specializing in strategic marketing planning based on a process used in the four books Scott has co-authored published by McGraw Hill. http://www.marketingenginegroup.com


Web Design

September 8, 2010 · Leave a Comment 

Sid Heezen, Owner of Heezen Web DesignheeZEN Web Design — Sid Heezen: Online is the place to be these days and heeZEN Web Design can get you there.  Investing in a clean, user-friendly Web site for your company is an investment that can only be an asset to your success.

Metropixel — Mark Fitzgerald: Metropixel gets your brand to its destination in style and on budget. We are your ticket to exceptional logo design, print, and web design and development. mark@metropixel.net

Public Relations

September 7, 2010 · Leave a Comment 

Barb HernandezBCH, OnPoint, Inc. — Barbara Cole Hernandez, APR, President: An issues management and public relations consultancy. She has more than three decades of expertise resolving tough communications challenges in dozens of industry sectors. Contact bchonpoint@gmail.com or at 608.235.1623.

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Tips and Tricks

  • Setting up and managing a successful SEO campaign takes patience and persistence. Read more
  • Think of your web site as you would scripting a cold call – you have seconds to make a lasting impression. Read more
  • Find a niche and focus your personal online brand there to be most effective. Read more
  • Create content that creates an emotional connection with your audience. Read more
  • Avoid mistakes so large that your company can’t get back on its feet. Read more
  • When producing content be efficient and find several ways to use the content. Read more

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