411 on Marketing

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Build Your Business with Pinterest

May 17, 2012 · Leave a Comment 

John Brandon, of Inc. Magazine, introduces us to the newest social media phenomenon Pinterest, and how it can help businesses build brand recognition and launch new products.

Simple, Savy Ways to Gain More Publicity

May 3, 2012 · Leave a Comment 

Patrick Garmoe, a social media strategist for Pure Drive, gives us 109 foolproof ways to tweak your PR approach and get the media’s attention now!

Structuring Your Website to Differentiate Your Brand

April 24, 2012 · Leave a Comment 

Learn why website design, messaging, and content presentation are critical when developing a site with several target audiences. Amanda Maksymiw of OpenView Venture Partners discusses website content segmentation and its importance when designing your website.

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Tips and Tricks

  • Setting up and managing a successful SEO campaign takes patience and persistence. Read more
  • Think of your web site as you would scripting a cold call – you have seconds to make a lasting impression. Read more
  • Find a niche and focus your personal online brand there to be most effective. Read more
  • Create content that creates an emotional connection with your audience. Read more
  • Avoid mistakes so large that your company can’t get back on its feet. Read more
  • When producing content be efficient and find several ways to use the content. Read more

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