411 on Marketing

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Beyond Two Way Mirrors. Solid Methodology for Conducting Market Research

Corey Eridon of HubSpot Blog, gives practical tools, tactics, and methodology for conducting marketing research that can help save money and increase sample size, all in less time than traditional approaches.

How to turn LinkedIn into a valuable business-building tool

Four simple steps on how to use LinkedIn to share your expertise and gain new business prospects. Provided by Jason Falls, CEO of Social Media Explorer.

Nonprofit Marketing: Closing the Deal

Katya Andresen of Network for Good gives us five ways to create a sense of urgency and motivate customers to act now.

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Tips and Tricks

  • Setting up and managing a successful SEO campaign takes patience and persistence. Read more
  • Think of your web site as you would scripting a cold call – you have seconds to make a lasting impression. Read more
  • Find a niche and focus your personal online brand there to be most effective. Read more
  • Create content that creates an emotional connection with your audience. Read more
  • Avoid mistakes so large that your company can’t get back on its feet. Read more
  • When producing content be efficient and find several ways to use the content. Read more

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