OUR WORK
INTEGRATED CAMPAIGN
An Integrated Campaign incorporates a variety of components that are executed concurrently and work together to deliver more “pow” for your marketing dollar.
COTTAGE GROVE CHAMBER
Brand Refresh and Buy Local Campagin
As luck would have it, the first time I attended a Chamber Member Meeting (just to check things out) the discussion was about ideas for a new logo. My participation was cemented from there. We worked through new branding elements that included a new logo, website design and awareness efforts to Cottage Grove residents and area businesses.
Along with the residential growth, Cottage Grove Wisconsin also experienced an uptick in business growth. There was a need for our own version of the “Shop Local” theme. A slogan and campaign was created to encourage area residents and business owners to think, Cottage Grove FIRST with their next purchase.
ST. MARY'S JANESVILLE
New Location Efforts
New to the Janesville area, the task was to create a Welcome to Janesville splash, while creating all new marketing material. It was important to incorporate the established and well-known St. Mary's Hospital branding elements yet communicate the unique values of St. Mary's Janesville Hospital.
BANK OF SUN PRAIRIE
Checking Account Campaign
While the ultimate goal was to open new checking accounts, this campaign took a little different approach and focused on a free app that came along with every checking account. To attract and build awareness for those that travel (for work or fun), parents and young adults just starting out with their own financial management, we took advantage of digital advertisitng, geo fencing, outdoor, email marketing and counter top flyers.
BANK OF SUN PRAIRIE
Account Based Marketing
With a desire to build awareness of the Business Banking team, our team flipped the sales funnel and focused efforts on individual targets within organizations our products and services were a good match with. After some market research, we designed a customized campaign that included email marketing, direct marketing, a phone call follow up along with social media.
BANK OF SUN PRAIRIE
Thought Leadership Content
Content is king! For Bank of Sun Prairie’s Home Lending team, we developed content that focused on Home Lending YOUR Way to emphasis the difference customers would experience when working with Bank of Sun Prairie. For distribution of the content, we followed the well known “hub and spoke” model whereas our thought leadership piece served as the hub and then pushed it out through various channels (the spokes) such as social, events, email marketing, digital and in-person business development efforts.
MOUNDS PET FOOD WAREHOUSE
Brand Story
Even established retailers sometimes need a refresh. With a few tweaks to their existing logo and keying in on a core message, our strategy was to bring a different kind of message to the airwaves for Mounds Pet Food Warehouse. Working in partnership with local creative talent, Power to the Pets came to life through TV, radio, and billboard, digital and in-store awareness efforts. This effort also wrote and produced a new jingle to accompany the new TV and radio campaign.
