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2021 Prep Work That Can’t Be Ignored
Proper planning is the necessary launching pad for business success. Don’t force your team to guess or be scrappy with their efforts. The...
Sarah Hurley
Jan 19, 2021
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Struggle With Creative Feedback?
Have you hired an agency or freelancer to produce creative work for you? Do you struggle with giving productive feedback? Providing...
Sarah Hurley
Jun 25, 2020
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Tip 10 of 10 On Being A Small Business Owner: Don't Assume Financial Success
If you are going into business for the sole purpose of “making more money” you are in for a rude awakening. Just because you have "Owner"...
Sarah Hurley
Jun 2, 2020
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Tip 9 of 10 On Being A Small Business Owner: Invest Your TIME In Marketing
You have to, HAVE TO, take time to market yourself and/or your business. For my own business, I am terrible at this. For clients, I can...
Sarah Hurley
Jun 1, 2020
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Tip 8 of 10 On Being A Small Business Owner: Be Involved With Your Finances.
When I started, I interviewed 3 different accountant / bookkeepers because I thought I would just hire them to do my monthly billing....
Sarah Hurley
May 29, 2020
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Tip 7 of 10 On Being A Small Business Owner: There Is No Such Thing As Work Life Balance
In my personal opinion, and maybe you don’t agree, I don’t believe there is such a thing as "balance" as a working parent. Especially as...
Sarah Hurley
May 28, 2020
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Tip 6 of 10 On Being A Small Business Owner: Be okay with saying no.
Whether you are a small, medium or big business, I feel it is important we (as owners) get comfortable saying, "No, thank you." Not all...
Sarah Hurley
May 27, 2020
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Tip 5 of 10 On Being A Small Business Owner: Figure Out Who Your Go-To Resources Are
Once your estimate is approved and you start working with a client, figure out who your go-to resources are within your client's...
Sarah Hurley
May 25, 2020
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Tip 4 of 10 On Being A Small Business Owner: Leadership Involvement
As a contractor, or outside vendor, it is your responsibility to make sure your day-to-day client contact is on the same page as the...
Sarah Hurley
May 22, 2020
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Tip 3 of 10 On Being A Small Business Owner: Challenge Yourself To Go Without A Business Credit Card
This might come as a surprise to some, but I've managed to survive being in business for 10 years without a business credit card. I have...
Sarah Hurley
May 21, 2020
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Tip 2 of 10 On Being A Small Business Owner: Trust Your Gut, Never Assume and Over Communicate
Trust your gut. If you sense a bad egg or red flags pop up during initial discussions, trust your gut. As a small business owner,...
Sarah Hurley
May 20, 2020
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Tip 1 of 10 On Being A Small Business Owner: Interview 5 Business Owners Before You Open Your Doors
A little over 10 years ago, before Weber Marketing was was born, I reached out to 5 business owners I knew either personally or...
Sarah Hurley
May 19, 2020
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What’s the Silver Lining Of COVID-19 For Marketing?
What’s the silver lining of COVID-19 for businesses -- large or small -- with regards to their marketing efforts? Time.
Sarah Hurley
Mar 19, 2020
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Marketing Check-In: Sales and Marketing Teams
Sales and marketing teams, I have a question for you. We are three weeks into the new year and have the two of you (sales and marketing)...
Sarah Hurley
Jan 21, 2020
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Project Notebook: Takeaways from my website redesign
Are you a small business owner? Or a marketing department of one and responsible for your business website? I recently revamped my site...
Sarah Hurley
Dec 19, 2019
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Make A Digital Difference
I was recently reminded how intertwined marketing and sales tactics are. I also mistakenly pigeonholing the search terms.
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Dec 4, 2019
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Which Marketing Resource is Right For You?
Have you been thinking of adding a new member to your team to “Get things going!” My suggestion is to pause and think before you post.
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Oct 1, 2019
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They Don’t Know What They Don’t Know
I recently stopped by Forward Pharmacy to pick up a prescription. While there, tucked away in the WAY back, I happened to stumble upon...
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Sep 1, 2019
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Beyond the Print Ad
Print advertising has been around for years and most of us feel comfortable turning to magazines, newspapers, local flyers, etc. to build...
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May 1, 2019
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Watch the Clock
Over the winter, I had the opportunity to coach sixth grade boys basketball through the Cottage Grove Recreation Department. It was an...
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Mar 1, 2019
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