2021 Prep Work That Can’t Be Ignored
Proper planning is the necessary launching pad for business success. Don’t force your team to guess or be scrappy with their efforts. The...
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Sarah Hurley
- Jun 25, 2020
Struggle With Creative Feedback?
Have you hired an agency or freelancer to produce creative work for you? Do you struggle with giving productive feedback? Providing...
Sarah Hurley
- Jun 2, 2020
Tip 10 of 10 On Being A Small Business Owner: Don't Assume Financial Success
If you are going into business for the sole purpose of “making more money” you are in for a rude awakening. Just because you have "Owner"...
Sarah Hurley
- Jun 1, 2020
Tip 9 of 10 On Being A Small Business Owner: Invest Your TIME In Marketing
You have to, HAVE TO, take time to market yourself and/or your business. For my own business, I am terrible at this. For clients, I can...
Sarah Hurley
- May 29, 2020
Tip 8 of 10 On Being A Small Business Owner: Be Involved With Your Finances.
When I started, I interviewed 3 different accountant / bookkeepers because I thought I would just hire them to do my monthly billing....
Sarah Hurley
- May 28, 2020
Tip 7 of 10 On Being A Small Business Owner: There Is No Such Thing As Work Life Balance
In my personal opinion, and maybe you don’t agree, I don’t believe there is such a thing as "balance" as a working parent. Especially as...
Sarah Hurley
- May 27, 2020
Tip 6 of 10 On Being A Small Business Owner: Be okay with saying no.
Whether you are a small, medium or big business, I feel it is important we (as owners) get comfortable saying, "No, thank you." Not all...
Sarah Hurley
- May 25, 2020
Tip 5 of 10 On Being A Small Business Owner: Figure Out Who Your Go-To Resources Are
Once your estimate is approved and you start working with a client, figure out who your go-to resources are within your client's...
Sarah Hurley
- May 22, 2020
Tip 4 of 10 On Being A Small Business Owner: Leadership Involvement
As a contractor, or outside vendor, it is your responsibility to make sure your day-to-day client contact is on the same page as the...
Sarah Hurley
- May 21, 2020
Tip 3 of 10 On Being A Small Business Owner: Challenge Yourself To Go Without A Business Credit Card
This might come as a surprise to some, but I've managed to survive being in business for 10 years without a business credit card. I have...
Sarah Hurley
- May 20, 2020
Tip 2 of 10 On Being A Small Business Owner: Trust Your Gut, Never Assume and Over Communicate
Trust your gut. If you sense a bad egg or red flags pop up during initial discussions, trust your gut. As a small business owner,...
Sarah Hurley
- May 19, 2020
Tip 1 of 10 On Being A Small Business Owner: Interview 5 Business Owners Before You Open Your Doors
A little over 10 years ago, before Weber Marketing was was born, I reached out to 5 business owners I knew either personally or...
Sarah Hurley
- Mar 19, 2020
What’s the Silver Lining Of COVID-19 For Marketing?
What’s the silver lining of COVID-19 for businesses -- large or small -- with regards to their marketing efforts? Time.
Sarah Hurley
- Jan 21, 2020
Marketing Check-In: Sales and Marketing Teams
Sales and marketing teams, I have a question for you. We are three weeks into the new year and have the two of you (sales and marketing)...
Sarah Hurley
- Dec 19, 2019
Project Notebook: Takeaways from my website redesign
Are you a small business owner? Or a marketing department of one and responsible for your business website? I recently revamped my site...
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- Dec 4, 2019
Make A Digital Difference
I was recently reminded how intertwined marketing and sales tactics are. I also mistakenly pigeonholing the search terms.
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- Oct 1, 2019
Which Marketing Resource is Right For You?
Have you been thinking of adding a new member to your team to “Get things going!” My suggestion is to pause and think before you post.
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- Sep 1, 2019
They Don’t Know What They Don’t Know
I recently stopped by Forward Pharmacy to pick up a prescription. While there, tucked away in the WAY back, I happened to stumble upon...
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- May 1, 2019
Beyond the Print Ad
Print advertising has been around for years and most of us feel comfortable turning to magazines, newspapers, local flyers, etc. to build...
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- Mar 1, 2019
Watch the Clock
Over the winter, I had the opportunity to coach sixth grade boys basketball through the Cottage Grove Recreation Department. It was an...
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