WHAT I DO
Get your marketing on the right track
Marketing Direction
Ready to improve your marketing but not sure where to start?
Sometimes we need to take a couple steps backwards before we can successfully move forward. Whether we work through one or all of the following consultation service offerings, each can have a huge impact on the success of your marketing efforts.
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Conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats).
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Includes analysis of your current marketing technology architecture and resources.
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Create an effective marketing strategy built on your overall business goals.
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Identify marketing skill sets and resources that will make your investment in marketing a success.
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Oversee marketing related staffing. Rely on me to determine internal marketing job functions, assist with crafting job descriptions, facilitate the hiring process and on-boarding.
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Consult on selecting and on-boarding your marketing agency/vendor partners.
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Create workflow documentation to ensure everyone is on the same page.
Have a marketing resource gap?
I can help.
Maybe you can’t justify adding a full-time position to payroll or you aren’t sure what that full-time role should look like. But you do know there is something missing with your marketing resource structure and you need help, real help.
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If you have a job description in mind but want to give it a test-run, let’s talk. (Yes, companies do this.)
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If you need a stand in-marketing director, creative director or marketing project manager—for a single project or long-term consultation—let’s talk.
Hire me and you’ll leverage 20 years of marketing experience and a wealth of best practice knowledge—at a fraction of the cost and with can’t-beat-it flexibility.
I’ll set you up for marketing success and can even help you hire my replacement when the time is right.
“Sarah is absolutely exceptional to work with! ”
She can see the marketing potential in anything and the results not just immediately but also into the future.
Marketing Planning and Creative Execution
Have a wonderful, hard-working, staff but find your marketing efforts lack direction or cohesiveness?
When you’ve invested the time and effort to boost your marketing efforts, it’s frustrating to realize they’re not working as hard as it could be. Guess what? This is a very common problem and one I have a lot of experience tackling.
Here are just some of the ways I can help you streamline and improve the power of your marketing:
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Conduct an in-depth assessment of your business goals, current marketing environment and tools (what’s working/what’s not working) and the connection between your customers and your product or service. It’s also a good idea to take a peek at your competition to see how you can stand out.
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Author a strategy and customize a marketing plan with clear purpose and a marketing calendar.
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Consult on internal marketing resource realignment, mentoring existing staff and/or hiring of additional team members.
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Consult on selecting and on-boarding your marketing agency/vendor relationships (if appropriate).
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Create workflow documentation to ensure all team members are on the same page.
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Support creative direction and project management for multi-channel marketing tactics. These can include TV, radio, billboard, digital, social, SEO, print collateral, PR, websites and events.
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Serve as interim marketing director throughout the process, and creative director if desired.
“She has a passion for helping her clients succeed and flourish with the projects she is involved with.”
Event Planning
Big or small, events are a great way to make a personal connection. To pull off a rewarding event you’ll need a big-picture visionary and an every-detail-covered perfectionist. Hire Weber Marketing and get both.
Count on Weber Marketing for help with:
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Corporate functions, trade shows, destination events
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Conferences, seminars, professional development workshops
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Marketing and partner networking, training and on-boarding activities
Services include:
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Front-end strategic planning
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Event marketing plan
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Engagement logistics—from choosing the speaker to managing location details and travel arrangements
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Creative team oversight: writer, graphic designer, social media specialist and more
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Pre- and post-event marketing tools—traditional and digital
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Presentation brainstorming and creation
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Follow-up business development tools
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Current customer marketing plans
Guest Speaker
Speaking Engagements on Marketing Best Practices
With 20 years of experience on both the client and agency sides of the table, I bring a wealth of marketing knowledge and first-hand experience—both good and bad!—to every presentation. I can share general best practices or customize a presentation to address your particular challenge areas.
My presentations are fast-paced and engaging and I work hard to ensure every member of the audience leaves with at least one key takeaway and an action item.
My presentations are a great fit for any of the following:
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Small and large group presentations
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Conference breakout sessions
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Business networking groups or associations
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Company workshops
To learn more, just fill out the Say Hello form.