MARKETING RESOURCE GAP WORK
You can’t justify adding a full-time position to payroll or you aren’t sure what that full-time role should look like? Let me help you fill that marketing resource gap.
Marketing Campaign Manager
Test-drove a newly created role to help this client repurpose their extensive creative library into new marketing campaigns. I worked with the Product Marketing team to ensure new programs were effective and delivered in a meaningful, well-timed manner.
BANK OF SUN PRAIRIE
Conducted mini-SWOT analysis to provide foundation for marketing plan recommendations. This resulted in the following: a redefinition of internal marketing resource needs, updated recruitment and on-boarding processes for marketing staff, revitalized marketing efforts and a new approach to working with external creative vendors. Provided marketing direction along with project management for ongoing marketing initiatives, as well as consultation on data hygiene work, CRM and a marketing automation initiative.
MOUNDS PET FOOD WAREHOUSE
Filled the role of marketing manager during a staff transition. Provided assistance on existing marketing projects and spearheaded a new brand campaign that included TV, radio, digital, social media and website initiatives. Additionally, provided HR support in writing job descriptions for new marketing personnel, led interview process and participated in onboarding new hires.
WISCONSIN TECHNOLOGY INITIATIVE
Played two key roles: event coordinator and communication manager.
As event coordinator for the semi-annual WTI Academic Forums, I was responsible for the two-day events attended by hundreds of Wisconsin teachers, district administrators and other staff members. My responsibilities included the following: agenda development, facilitator recruitment, on-site logistics, volunteer coordination, oversight of evening networking events, and all event marketing.
The second part of my role was ongoing member engagement. This included extensive use of social media to connect WTI members to one another, clearly communicate our event details and provide members with ongoing reasons to participate with WTI.
WTI started with a room of 30 Wisconsin educators who kept their district planning and challenges behind closed doors. After nearly a decade of ongoing networking and engagement, our community is hundreds of members strong. These members now openly share and collaborate, and members, students and communities throughout Wisconsin benefit from these relationships.
ST. MARY'S JANESVILLE
Extension of Marketing Team
As this health care provider launched in a new market, it needed help to ensure a consistent brand presence for both internal and external marketing communication materials. Weber Marketing served as the liaison between St. Mary’s Janesville marketing director, external creative team and internal print shop, as well as its external vendor partners.
Temporary, yet necessary.
The above roles were on a contract, temporary, basis. I’ll set you up for marketing success and can even help you hire my full-time replacement when the time is right.