A strong brand identity generates an emotional response from your target market. It integrates your business name, your tagline, your web site, and your logo. Start here and the rest will follow.


To launch a start-up company and a brand new product in an already crowded marketplace, required a bold, clean, and professional look.

These branding elements integrated a strong visual that instantly communicated both the name and how the product was used.


Like many non-profits, this client had an identity package that didn’t do justice to its amazing accomplishments.

We created a logo, web site and marketing materials that evoked the hope and power of the organization.


Wisconsin Technology Initiative (WTI) provides technology grants to Wisconsin school districts and was founded by well-known philanthropists with a passion for education.

We designed a logo that meshed well with the founders’ existing charitable giving initiatives and carried this through to web site development, marketing materials, and event planning and coordination.


We were thrilled to work with Fleurishes, a bridal flower resource, as they launched a new look for their established business. From the moment we stepped into their design studio, we were inspired to do great work! We started with the logo design, penned a new tagline and produced stunning stationery and business cards.


The final touch: a new photo gallery-driven web site that showed brides-to-be the difference Fleurishes could make on their big day!


As their business expanded into more service offerings—and the client became a “whole home” contractor—they needed branding that communicated their range of capabilities.

Their new logo subtly hinted at their business offerings and was used in office stationary, vehicle signage, yard signs and a newly designed web site. Their new identity perfectly reflected the hardworking, honest people at Masterpiece Exteriors.