top of page



Whether big or small, event planning and coordination requires somebody who understands the big picture but keeps an eye on the smallest detail.


WTI Academic Forums


Over the course of nine years, Wisconsin Technology Initiative (WTI) hosted 13 WTI Academic Forums with the sole purpose of providing free professional development opportunities for Wisconsin educators. Each session drew 150-375 attendees and provided an excellent opportunity for educators to learn innovative ways to bring technology to their classrooms. 


As event coordinator, I created the agenda and solicited speakers, managed all invitation and marketing efforts, oversaw the pre-conference networking events and handled day-of logistics (catering, set-up, technology viability, volunteers and opening and closing remarks). I also oversaw program committees and attendee communication before, during and after each event. Post-event surveys consistently showed a 97% satisfaction level. 


WTI Academic Forum & Student Showcase


In addition to WTI Academic Forums, I coordinated a Student Showcase featuring projects from students around Wisconsin.


Student-designed projects made in fab labs, makerspaces or industrial art rooms were on display throughout the event. The Showcase was incorporated into one of WTI’s annual Academic Forums, which expanded Weber Market's event coordination role to include a specialized agenda for the student group. This entailed a networking event on the UW-Madison campus, overnight accommodations and day-of guidance.


In addition to the logistical set-up, Weber Marketing also served as the coordinator and liaison between the participating school districts and UW-Madison, as well as event staff at Discovery Building and WTI.




To honor a dear friend who lost his life too early, a small group of friends created Wheatie’s Drive. Our mission is to support area organizations that enrich the lives of others through outdoor activities. In seven years, over $50,000 has been raised in support of our efforts. Weber Marketing’s (volunteer) contributions included name and brand development, website design and development and fundraising event creation and development. In addition, I coordinated a seven-person committee, oversaw sponsorship program design and handled day-of event layout and logistics including golf, raffle, dinner and apparel needs.


The Thanksgiving Day 5K & 10K Run/Walk


When people ask, “Which project are you most proud of?,” The Berbee Derby is the answer. Although this race started before I founded Weber Marketing, I played a key role in the inception of this great Thanksgiving Day tradition. This included name and brand development, all course and race-day logistics, committee and volunteer solicitation, and coordination and management of sponsorship package development and solicitation. I also helped create the Technology Education Foundation, which is the beneficiary of Berbee Derby proceeds. For the first two years, I served as both marketing director and race director. After that, I helped onboard new race directors and played a key role in developing 2.0 and overseeing the race’s 10-year anniversary. There have been a number of changes over the years, but it’s great to see many of the foundational elements from years ago are still in place.


Black Friday


Leveraging the excitement around Black Friday, I coordinated a fundraising event for Health Ministries for Haiti at the Great Dane Pub, a popular local restaurant. The Great Dane permitted us to set up “shop” right at their front entrance. This allowed us to sell retail merchandise to raise desperately needed funds and gave us the chance to introduce this worthy organization to a whole new audience.

bottom of page